Robin Van Persie & Lloyd Griffith To Join Fans On The Ultimate Europa Road Trip for Enterprise Rent-a-Car
The Evoke Films team have recently returned from a ten day location shoot in Serbia, the Netherlands and Poland filming for an exciting new online branded content series that sees European football legend Robin Van Persie and comedian Lloyd Griffith teaming up with Enterprise Rent-A-Car to take football fans on a Europe wide road trip to celebrate some of the UEFA Europa League’s most unique destinations.
We were commissioned by Fuse agency to create the series for UEFA Europa League Sponsors, Enterprise Rent-A-Car, in a drive to increase their sponsorship awareness across Europe and evolve the positioning on owning the journey to and from the UEL matches.
Following a Europe wide casting call for teams of football fans to compete in the series, contestants from UK, Portugal, Spain, France and Finland went head to head in a series of bizarre challenges in three Europa League Destinations – Alkmar, Belgrade and Gdansk…all under the watchful eyes of Robin Van Persie and Lloyd Griffith.
Polesitting and electro-tennis football were just two of the crazy challenges our cast attempted on the continent-hopping shoot, culminating in a grand finale to see who would be crowned champions of the Europa Road Trip.
Click HERE to watch the launch film and the series will be streamed in early 2020.