Rubicon Urban Crictionary - Michelle Pfeiffer |Director Cein McGillicuddy | Evoke Films

Urban Crictionary – Michelle Pfeiffer


Cein McGillicuddy

Client: Rubicon
Agency: Endeavor Global Marketing

This branded entertainment series, featuring Stuart Broad, Jonny Bairstow, Jamie Laing & Marcel Somerville, is at the heart of  Rubicon’s sponsorship campaign as Official Drinks Partner of England cricket.

‘Defining the Game, One Quirk at a Time’ the 8-part series celebrates the eccentric terminology of cricket in Rubicon’s equally quirky way through a series of party-style games.

Writer/Director Cein McGillycuddy drew on his expertise in comedy and non-scripted ‘constructed reality’ to create funny, natural, lively performances that entertain cricket enthusiasts and casual fans of the game.

The series was distributed through a media partnership with The Guardian, and pushed out on social – Facebook, Twitter, and through the influencers’ social channels.

In this episode Jamie and Marcel have fun guessing a ‘Michelle Pfeiffer’.