Featuring Stuart Broad, Jonny Bairstow, Jamie Laing & Marcel Somerville, this branded content series sits at the heart of Rubicon’s sponsorship campaign as Official Drinks Partner of England cricket.
‘Defining the Game, One Quirk at a Time’ the 8-part series celebrates the fantastic terminology of cricket in Rubicon’s equally unconventional way. In each episode, the talent have fun playing out the phrases in a series of party-style games.
Writer/Director Cein McGillycuddy drew on his expertise in comedy and non-scripted ‘constructed reality’ to draw out funny, natural, lively performances that entertain cricket enthusiasts and casual fans of the game.
Distributed through a media partnership with The Guardian, and pushed out on social – Facebook, Twitter, and through the influencers’ social channels.