Rubicon Urban Crictionary - Greasy Pigeon |Director Cein McGillicuddy | Evoke Films

Urban Crictionary – Greasy Pigeon


Cein McGillicuddy

Client: Rubicon
Agency: Endeavor Global Marketing

Featuring Stuart Broad, Jonny Bairstow, Jamie Laing & Marcel Somerville, this branded content series sits at the heart of  Rubicon’s sponsorship campaign as Official Drinks Partner of England cricket.

‘Defining the Game, One Quirk at a Time’ the 8-part series celebrates the fantastic terminology of cricket in Rubicon’s equally unconventional way.  In each episode, the talent have fun playing out the phrases in a series of party-style games.

Writer/Director Cein McGillycuddy drew on his expertise in comedy and non-scripted ‘constructed reality’ to draw out funny, natural, lively performances that entertain cricket enthusiasts and casual fans of the game.

Distributed through a media partnership with The Guardian, and pushed out on social – Facebook, Twitter, and through the influencers’ social channels.