Sainsbury's and Channel 4 Present...London 2012 Part 1 | Evoke Films

Sainsbury’s and Channel 4 Present…London 2012

Client: Channel 4 & Sainsbury's
Agency: PHD Drum

In this first series of three, Sainsbury’s and Channel 4 present ten of Great Britain’s elite Paralympians.

We are introduced to each athlete by someone who knows them intimately – a family member, close friend, lover or mentor: their perspective short-wires us to the person behind each remarkable sportsman and sportswoman.

In this episode, Mandip’s sister Mani shares her personal perspective on her single-minded brother – brave and bold on the ‘murderball’ battlefield and a playful uncle to his much loved nephew and niece.