Sainsbury's and Channel 4 Present...London 2012| David Clarke| Evoke Films | Evoke Films

Sainsbury’s and Channel 4 Present…London 2012

Client: Channel 4 & Sainsbury's
Agency: PHD Drum

In this first series of three, Sainsbury’s and Channel 4 present ten of Great Britain’s elite Paralympians.

We are introduced to each athlete by someone who knows them intimately – a family member, close friend, lover or mentor: their perspective short-wires us to the person behind each remarkable sportsman and sportswoman.

In this episode, 9 year old George gives a son’s view on the father behind David Clarke, blind footballer and extraordinary athlete who has 121 caps and 116 England goals.