Sainsbury's and Channel 4 Present... London 2012|Danielle Brown MBE| Evoke Films | Evoke Films

Sainsbury’s and Channel 4 Present… London 2012

Client: Channel 4 & Sainsbury's
Agency: PHD Drum

This three-part series was considered instrumental in changing the perception of disability sport in the run up to the London 2012 Paralympic Games,  as well as promoting Sainsbury’s and C4’s involvement.

These multi-award winning short films premiered on C4, then across C4’s schedule, various digital platforms and events – viewed over 40 million times.

Series 2 offered intimate snapshots of each elite athlete’s personal, often solitary, training worlds – in this case the two-time Paralympic Gold Medallist – competitive archer Danielle Brown MBE.

The sponsored bumpers were also filmed by Evoke.