Sainsbury's and Channel 4 Present... London 2012| PHD Drum | Evoke Films

Sainsbury’s and Channel 4 Present…London 2012

Client: Channel 4 & Sainsbury's
Agency: PHD Drum

This third series completes the journey from the athlete introduction in Series 1, the revelation of their dedication in Series 2, to the moment when London 2012 is imminent.

Excited friends and family share their hopes and fears, the spectacular gleaming venues wait in empty anticipation, and the athletes contemplate their moment of glory representing Great Britain on home ground at London 2012.