This is one of three Facebook adverts – part of Lloyds Bank’s ‘Joy of Normal’ campaign which ran across print, radio, billboards and social media.
After a domestic trauma, ‘normal’ is the best feeling ever. Our film reflects how Lloyds Bank Home Insurance will effortlessly return customers to the relaxed state of “Normal” after a fire.
To create an eye-catching, organic and seamless transition between the ‘before’ and ‘after’ states, the layers captured in camera were combined to create a single shot that transforms before the eyes in one tracking camera movement.
These ads have currently been viewed over 1.7 million times since launch mid-October and that number is still rising.