Joy of Normal – Fire|Lloyds Bank| RKCR/Y&R| Director Simon Baker | Evoke Films

Joy of Normal – Fire


Simon Baker

Client: Lloyds Bank
Agency: RKCR/Y&R

This is one of three Facebook adverts – part of Lloyds Bank’s ‘Joy of Normal’ campaign which ran across print, radio, billboards and social media.

After a domestic trauma, ‘normal’ is the best feeling ever. Our film reflects how Lloyds Bank Home Insurance will effortlessly return customers to the relaxed state of “Normal” after a fire.

To create an eye-catching, organic and seamless transition between the ‘before’ and ‘after’ states, the layers captured in camera were combined to create a single shot that transforms before the eyes in one tracking camera movement.

These ads have currently been viewed over 1.7 million times since launch mid-October and that number is still rising.