IMG Diversity Film| Free To Be| Commercial Director Charlie Roberts | Evoke Films

Free To Be


Charlie Roberts

Client: IMG

What does it mean to be a diverse and inclusive company? This is the question Evoke’s parent company IMG wanted us to answer in a film promoting the IMG’s commitment to diversity and inclusivity.

We jumped at the chance to find a fresh way to tell such an important message. It was also a great opportunity to include new talent in Evoke and give them the opportunity to direct and edit it under the guidance of Creative Director Cameron Mitchell.

At the heart of this film is a simple powerful message: ‘Free to Be’. IMG nurtures an environment where everyone is ‘free to be’ who they are, bringing fresh and diverse perspectives to the business – creating a stimulating and happy place to work.