IMG Diversity Film| Free To Be| Commercial Director Charlie Roberts | Evoke Films

Free To Be


Charlie Roberts

Client: IMG

What does it mean to be a diverse and inclusive company? This is the question Evoke’s parent company IMG wanted us to answer in a film promoting the IMG’s commitment to diversity and inclusivity.

We jumped at the chance to find a fresh way to tell such an important message. It was also a great opportunity to include new talent in Evoke and give them the opportunity to direct and edit.

At the heart of this film is a simple powerful message: ‘Free to Be’. IMG nurtures an environment where everyone is ‘free to be’ who they are, bringing fresh and diverse perspectives to the business – creating a stimulating and happy place to work.