OPPO is one of the top five smartphone companies in the world, hugely successful in India and Asia. A global partner of the International Cricket Council, they created a campaign for this year’s Cricket World Cup with Endeavor Global Marketing.
A key aim was to raise brand awareness with European millennials, and Evoke Films created and produced the campaign’s global commercial which launched the campaign slogan #BeAShotMaker.
Shot in London and South Africa, three narratives define what it is to be a shotmaker – someone who doesn’t wait for life to happen, but makes life happen. England cricketer Jos Butler is the hero character, with parallel stories of two girls from Australia and a boy from India.
OPPO’s creative technology empowers them to capture the moment they have boldly created – seeing beyond life’s limitations to be a #shotmaker.
A second TVC was created with Pakistani international Shoaib Malik, with a 60, 30 and 15 second version produced for each.