ABB Pioneers | Monaco | Laneva | Evoke Films

The Pioneers


James Lovick

Client: ABB
Agency: Endeavor Global Marketing

ABB is a pioneering technology leader and as the title partner of the ABB FIA Formula E Championship, they are championing e-mobility for a sustainable future. Evoke were commissioned by ABB and Endeavor Global Marketing, to produce two short form branded content series to celebrate the partnership and create brand awareness.

This is an episode from The Pioneers series, which profiles pioneers in cities on the Formula E circuit who share ABB’s values and are passionate about making cities smarter, better places to live through electrification, AI, robotics, and autonomous technology.

Here we meet Francois Ricard, co-founder and CEO of Laneva, the creators of the world’s first 100% electrically powered luxury day boats, at their base in Monaco.

Each film is produced as a 3 minute version and a 30 second version and delivered in multiple screen formats for a highly targeted online and social media distribution campaign (16:9, 1:1, 9:16) . A minimum of three language versions are created of each film, English, German and Mandarin, as well as various other local market languages throughout the series.