Entertainment, humour, depth or meaning – these are things digital influencers can bring to content to help brands really connect with audiences on social media. But if you get it wrong, reputations wobble and you create the modern-day equivalent of a cheesy infomercial. Here are three things we've learnt along the way:
“Storytelling is our specialty. It’s the basis for everything we do as a species” Yuval Noah Harari
In his book Sapiens, a whistle-stop examination of the history of humankind, historian Yuval Noah Harari attempts to identify what it is about homo sapiens that makes us such a successful species.
Weary travellers passing through Tambo Airport in 2013 got a pleasant surprise when they discovered that a Douwe Egberts vending machine, rigged with facial recognition technology, dispensed free coffee whenever a passerby yawned.
We are thrilled to announce that Evoke Films have won not once, but twice at the New York Festival’s World’s Best TV & Films 2017 Awards! Our Formula One British Grand Prix Opening Film for Channel 4 won a Gold World Medal for “Editing - Television Craft, Open & IDs”, and a Silver World Medal for “Sports Program Open & Titles”.
The film takes an epic journey through the history...