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3 Things to Think About When… Working with Influencers

Entertainment, humour, depth or meaning – these are things digital influencers can bring to content to help brands really connect with audiences on social media. But if you get it wrong, reputations wobble and you create the modern-day equivalent of a cheesy infomercial. Here are three things we've learnt along the way:

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What can brands learn from Sapiens?

“Storytelling is our specialty. It’s the basis for everything we do as a species”   Yuval Noah Harari

In his book Sapiens, a whistle-stop examination of the history of humankind, historian Yuval Noah Harari attempts to identify what it is about homo sapiens that makes us such a successful species.

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