3 Things We’ve Learned from the Women’s World Cup
The 2019 World Cup has been a landmark tournament for Women’s Football, as record-breaking audience figures show the game has truly entered a new era. As more brands vote with their feet and roll out long term sponsorship deals, we look at three things we’ve learned from this year’s tournament:
- The world is watching. With more than 200 broadcasters in attendance for this year’s tournament, FIFA estimates worldwide audience figures could have broken the 1 billion mark for the first time. That’s a lot of eyeballs for brands looking to enter the sports market.
- Men are tuning in. Nike.com have sold more USA women’s jerseys domestically this season than any other football shirt. Ever. What may come as a surprise is than nearly 50% of these sales are in men’s sizes, dispelling the myth that women’s sport is only watch by other women.
- The demographic is unique. Look around the ground before kick-off and it is immediately obvious that you’re in a different world from the men’s game. One of the most striking differences is how many families are there. The women’s game offers a completely different demographic for brands who want to tap into the sports market.