3 Things We've Learned from the Women's World Cup | Evoke Films

3 Things We’ve Learned from the Women’s World Cup


The 2019 World Cup has been a landmark tournament for Women’s Football, as record-breaking audience figures show the game has truly entered a new era. As more brands vote with their feet and roll out long term sponsorship deals, we look at three things we’ve learned from this year’s tournament:

  1. The world is watching. With more than 200 broadcasters in attendance for this year’s tournament, FIFA estimates worldwide audience figures could have broken the 1 billion mark for the first time. That’s a lot of eyeballs for brands looking to enter the sports market.
  2. Men are tuning in. Nike.com have sold more USA women’s jerseys domestically this season than any other football shirt. Ever. What may come as a surprise is than nearly 50% of these sales are in men’s sizes, dispelling the myth that women’s sport is only watch by other women.
  3. The demographic is unique. Look around the ground before kick-off and it is immediately obvious that you’re in a different world from the men’s game. One of the most striking differences is how many families are there. The women’s game offers a completely different demographic for brands who want to tap into the sports market.